Creating a strong international brand producing motorcycle accessories.
Customer
GARDA Equipment
Year
2023
Services
Online store
SEO
Google Ads
Social Media
Photo/Video
GARDA Equipment is engaged in creating motorcycle accessories using 3D technology and selling them using a website and social media.
Company needs
The basic need, was to start selling on the Internet. After many discussions, we established a plan of action that clearly defined the various stages of brand building.
For our client, expanding existing social media was also a major goal.
Activities we have implemented
We created a new Woocommerce-based store for the GARDA Equipment brand. We designed, the site according to UI/UX principles so that customers can easily find the products they are interested in and make a purchase. In addition, a number of plug-in activities, their configuration and baselinker were necessary.
As part of our activities, we support the client’s hosting and domain. We also offered full IT support. From taking care of the server and domain, to setting up the company’s email addresses. The next step leading to meeting the needs of the client Garda Equipment, was the introduction of a blog section to the previously mentioned website along with texts, in short, copywriting tailored to the motorcycle accessories industry. Due to international sales, it was necessary to introduce and customize the entire site in English. The last, equally important series of activities was the start of work on the company’s extensive online marketing. As part of these activities, we actively manage social media
(Instagram and Facebook). We take care of both organic and paid reach, i.e. we create tailored audiences ads. We have also recently created a company channel on YouTube, on which we provide video creation services along with editing and publishing.
Consistent action is the way to success
Thanks to the cooperation with us, GARDA Equipment has gained
- A customized, functional site,
- Internet directed to the purchase of brand products,
- positioning aimed at motorcycle enthusiasts,
- full administrative support,
- A company blog with texts tailored for SEO,
- actively managed social media with content tailored to the brand’s target audience,
- Increase organic and paid reach using advertising on media social media,
- YouTube channel to reach more audiences.